Mic is shaking up the digital news space with their domination of millennials’ attention. The “for and by millennials” site has become a serious competitor for the most established publishers in just 5 years.
Mic has won over their loyal audience of 30 million readers with their challenger narrative on hard-hitting issues, consistently driving 3 million Facebook engagements per month.
But writing for the generation that lives and breathes social demands constantly staying ahead of the curve. Managing Editor Mike Cahill and Trending News Staff Writer Jessica Eggert tell us how Spike helps them do just that.
Spike gives writers and editors a view of social signals tailored to their mission – allowing them to see what’s gaining quantifiable velocity across every relevant sector.
For Mic, data is everything. Mike says Spike not only gives them the stats they need to pinpoint pivotal trends for young professionals, but lets them identify the most compelling content to keep their audience engaged and coming back for more.