CHALLENGE: How do you eliminate the guesswork in story selection, to produce engaging hits every time?
Mic is shaking up the digital news space with their domination of millennials’ attention. The “for and by millennials” site has become a serious competitor for the most established publishers in just 5 years.
But writing for the generation that lives and breathes social demands constantly staying ahead of the curve. Managing Editor Mike Cahill and Trending News Staff Writer Jessica Eggert tell us how Spike helps them do just that.
Spike gives writers and editors a view of social signals tailored to their mission – allowing them to see what’s gaining quantifiable velocity across every relevant sector.