NewsWhip client Mastercard has a Digital Center of Excellence for Worldwide Communications. The professionals in this Center manage Mastercard’s social monitoring, brand publishing and comms, on a global basis.

To keep ahead of the competition and find content aligned with their brand themes, members of the Center of Excellence are constantly on the look out for game-changing technologies. Driven by these motivations, Mastercard’s VP of Corporate Communications, Bernhard Mors and his team trialled NewsWhip Spike.

With such a major monitoring and communications challenge to manage and after impressive results, MasterCard quickly integrated NewsWhip into workflows around its newsroom. 

Spike is helping MasterCard do its media monitoring and content performance analytics more effectively by giving insight into which publishers and stories are gaining traction right now.

Spike has allowed MasterCard to seamlessly track media coverage around their brand themes, understand the impact of stories mentioning their name, and cultivate an engaged social following. With all of this information in one dashboard, MasterCard has a one-stop solution for better reputation management.

Bernhard and his communications and marketing colleagues are now able to listen more smartly, critically understanding what their “stakeholders care about, what they talk about, who and what they engage with and what their questions are.”