The Huffington Post is a renowned publisher known for its punchy trademark opinion pieces and trending news coverage. Frequently beating out other big names for share of the social sphere, the Huffington Post knows the importance of staying on the cutting edge of social.
As the digital-first and trending news sector becomes more crowded, the Huffington Post needs top of the line social data to keep them at the top of the online news sphere.
With millions of content objects published on the Web each day, finding the stories that your audience wants to read (before the competition) is a problem that leaves many publishers scrambling. To meet this challenge, the Huffington Post uses Spike to save hours of discovery time, focus resources more effectively and deliver more engaging stories.
Global Social Media Editor Ethan Klapper says Spike not only lets them predict the engagement a story will get, but helps their teams make more informed decisions for their audiences.