CHALLENGE: How can you know what your fans want to see on each social platform?
Hearst Magazines is the giant behind some of the most popular monthly magazines in the world. Their reach is global – but they wanted to further tap into the power of social to grow new audiences and harness the interests of their existing fans in new ways.
With so many niche magazine brands, Hearst needed a one-stop solution that would allow them to see how followers were reacting to their content on all the social platforms. With Spike, Hearst can analyze how different stories perform with certain audiences, and use that information to inform their content strategy.