Hearst Magazines is the giant behind some of the most popular monthly magazines in the world. Their reach is global – but they wanted to further tap into the power of social to grow new audiences and harness the interests of their existing fans in new ways.
With so many niche magazine brands, Hearst needed a one-stop solution that would allow them to see how followers were reacting to their content on all the social platforms. With Spike, Hearst can analyze how different stories perform with certain audiences, and use that information to inform their content strategy.
Audience Development Manager Andy Joannou says Spike has allowed them to cover a wide range of sectors, and cut hours of research time by knowing exactly where and when to target their efforts.