“We decided to bring on NewsWhip Analytics because no other service provides the kind of analysis into news article viral-ness, with a focus on publications and authors."

Company size: 5000+ employees
Industry: PR & Communications
James Ou, Senior Manager, Insights and Intelligence
CHALLENGE: How can you understand which articles are driving the conversation about your client, and how long those conversations last?

 

Edelman is one of the most renowned names in communications and PR. As the trusted source in brand management for some of the world’s biggest companies, Edelman is known for delivering industry-leading intelligence and strategy.

 

The Edelman analytics team is always looking for the best tools to add to their media arsenal – they needed a source that would give expanded insight into which sources and writers are shaping the conversation around their clients.

"One of our key offerings in Edelman Digital is our strong social media strength, especially in our community management and content creation. It is crucial for us to be able to identify audiences preferences, draw insights, and create new opportunities to expand our reach."

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James Ou, Senior Manager, Insights and Intelligence
Edelman

NewsWhip Analytics has given Edelman a panoramic view of how content related to their clients is performing in every sector over any time period.

 

James Ou, Senior Manager of Insights and Intelligence at Edelman Digital says they use Analytics predominantly for crisis management, influencer identification and surfacing of news.

"We use Analytics to identify what news is spreading and how it is spreading – the time series is helpful to find and measure the long tail of the story.

The ability to adjust time period analyzed is very important and probably the most dynamic part of Analytics. The focus on authors also helps us identify potential influencer opportunities or threats.“

James Ou, Senior Manager, Insights and Intelligence
Edelman

With the ability to see the how any author or article performed during specific periods, Analytics gives James and his team the ability to analyze the traction of coverage about their clients. But even more importantly, it allows them to determine how long the virality of a story will last and react accordingly.

 

Analytics has allowed James’ team to boost their PR strategy with content and influencer performance – giving them more informed campaign strategy and crisis management.

"No other service provides the kind of analysis into news article viral-ness, with a focus on publication and authors.

In this respect, the platform is much more user friendly and clear with what articles and authors are driving the conversation and how long those conversations last.“

James Ou, Senior Manager, Insights and Intelligence
Edelman

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