BuzzFeed is the first name that comes to mind in viral content – they’ve mastered the formula for explosive shares with their listicles, memes and emphasis on trending news and entertainment.
Social News Reporter Andre Borges says that social media is the “most key” part of his job, because it both helps him source stories for his millennial audience, and measure the success of his content after publishing. But with so many social networks and sites, how can you be sure you’re never missing something big?
For a site built on social news, with readerships all over the world, BuzzFeed needs to be the first to know what’s about to go viral at any moment. Andre and Social News Reporter Brad Esposito tell us how they use NewsWhip Spike to find the most engaging content for their niche audiences in India and Australia.