by Haley Corzo | Mar 21, 2023 | Brands
First things first — Instagram is not dead. The rise of TikTok has prompted questions about what social media platform will be most valuable for brands in 2023, and it has even been suggested that a veteran like Instagram is going out of style. The data, however,...
by Haley Corzo | Mar 7, 2023 | Brands
Over the years BTS has collaborated with some of the biggest brands out there, and while the group itself has successfully influenced the masses, brands are now seeing the individual power that each member has to offer, with Louis Vuitton knowing this all too well. ...
by Haley Corzo | Feb 7, 2023 | Brands
December’s brand coverage analysis wrapped up the year with a slew of positive media stories about some of the biggest brands around, but January has reminded us just how quickly negative press can also generate attention, with brands like Pfizer and Tesla bearing the...
by Haley Corzo | Jan 26, 2023 | Brands
As the world’s largest restaurant chain and arguably the most recognizable brand image that exists, McDonald’s is always a topic of interest to publishers. The brand alone earned more than 21 million engagements to the 192k articles written about it in 2022, but when...
by Haley Corzo | Jan 11, 2023 | Brands
Our monthly analysis of the top brand coverage usually reveals hundreds of stories with several varying narratives, and only every so often do we uncover a theme that’s responsible for multiple brands making headlines in a big way. December proved to be that...
by Haley Corzo | Dec 14, 2022 | Brands
In our October edition of the top brand stories we highlighted how Elon Musk steered conversations about Twitter online, with the media reporting broadly about the unfolding situation since he acquired the platform. In November, however, it was a single tweet from the...
by Haley Corzo | Nov 9, 2022 | Brands
In late October Elon Musk officially closed a deal to acquire Twitter and has swiftly taken over leadership. The monthslong saga, however, is not yet over, as the media and public have shifted their interest to what the billionaire will do next with the platform. ...
by Haley Corzo | Oct 31, 2022 | Brands
As one of the world’s most recognizable brands, it’s not uncommon for Amazon to find itself in the news on a regular basis, and for a variety of reasons. That much was true for September’s top brand stories, of which Amazon was mentioned the most in headlines,...
by Haley Corzo | Sep 15, 2022 | Brands
Just as August was coming to a close, Bank of America announced its new initiative to make buying a home easier and more affordable for Black and Hispanic/Latino communities, which includes zero-down-payment and zero-closing mortgages for first-time home buyers. The...
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