The Data Behind Disney’s Success – A Q&A with Jessica Bundy
When I think of Disney, I think of stories about heroes, villains, music, and happily ever after. Clearly, there is a successful strategy in place. And as October 1st marked the 50th anniversary of the Walt Disney World Resort, we wanted to check in with our friend...
Marriott’s Aynat Ravin on real-time insights and data in the travel industry
This week, we had the chance to sit down with Aynat Ravin, the Head of M Live — Marriott’s award-winning Real-Time Command Center. M Live combines the worlds of data and creative, and their efforts have enabled Marriott to attract and engage consumers around the...
How Covid has impacted the climate change conversation on social
In 2019, the Business Roundtable signed a historic pledge that tethered the relationship between companies, CEO’s, and climate change. Thirty days later, unimpressed by the sustainability-related goals previously espoused by major corporations, nearly 8 million people...
Impact Culture to Impact Sales: A Q&A with the Martin Agency’s Jaclyn Ruelle
We recently sat down with Jaclyn Ruelle of The Martin Agency to learn more about Martin’s Cultural Impact Lab and to understand brand influence on culture today. As Managing Director of this new initiative, Jaclyn’s focus is to build a cultural engagement and earned...
Connecting the dots for a global client – a Q/A with H+K
Earlier this year NewsWhip was fortunate enough to add Hill+Knowlton Strategies in Singapore as a new client.  David Soutoul, who is responsible for leading data and innovation projects across their regional hub in Asia, partnered with us to solve several...
The NewsWhip Pulse Episode 1 Recap
Last Friday we hosted our first edition of The NewsWhip Pulse, our new biweekly webinar series in which we look at emerging trends, and hear from some distinguished guests in the media and PR industries. This week began with two of our own, as our CEO and founder...
Sustainability & Success: The new role of business in today’s environmental debate
Last week 181 CEOs from the Business Roundtable, a 47 year old association focused on advocating policies to strengthen the economic interests of US corporations, signed a historic pledge that could change the relationship between business and the environment. Signed...
The surprising success of the Nike and Gillette ads, in six charts
Gillette received a lot of press for their ‘Best a Man Can Be?’ campaign. We looked at the data to see if the campaign should be seen as a success for the brand. Gillette released its now-infamous #metoo ad, and it was a wild two weeks or so of controversy...
Summer movies captured the public’s interest — and its money
How NewsGuard monitors 8,000 websites to combat misinformation
The importance of Instagram Reels for brands
What are the three types of PR crisis?
These were the top communities on Reddit in June 2022
How Axios is using data to dig into key U.S. midterm election trends
