by Brett Lofgren | Aug 29, 2019 | Brands, Communications & PR
Last week 181 CEOs from the Business Roundtable, a 47 year old association focused on advocating policies to strengthen the economic interests of US corporations, signed a historic pledge that could change the relationship between business and the environment. Signed...
by Brett Lofgren | Jan 31, 2019 | Brands
Gillette received a lot of press for their ‘Best a Man Can Be?’ campaign. We looked at the data to see if the campaign should be seen as a success for the brand. Gillette released its now-infamous #metoo ad, and it was a wild two weeks or so of controversy...
by Brett Lofgren | Feb 12, 2018 | Interviews
How can sports publishers build a following that’s as loyal to them as to their favorite teams? We talk to ESPN Deportes’ Editorial Director to find out. Being a sports fanatic from Philadelphia (sorry), the ESPN brand has been deeply rooted in my life...
by Brett Lofgren | Sep 12, 2017 | Digital Journalism, Interviews
The Newspaper business is dead? Don’t tell that to Hearst. NewsWhip’s Global CRO Brett Lofgren discussed the future of “print” in an interview with President of Hearst Newspapers Digital Media, Robertson Barrett. In the age of digital, how are...
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