Impact Culture to Impact Sales: A Q&A with the Martin Agency’s Jaclyn Ruelle
CASE STUDY Impact Culture to Impact Sales: A Q&A with the Martin Agency’s Jaclyn Ruelle Jaclyn Ruelle, Managing Director — Industry PR Agency We recently sat down with Jaclyn Ruelle of The Martin Agency to learn more about Martin’s Cultural Impact Lab and...
Connecting the dots for a global client – a Q/A with H+K
Earlier this year NewsWhip was fortunate enough to add Hill+Knowlton Strategies in Singapore as a new client. David Soutoul, who is responsible for leading data and innovation projects across their regional hub in Asia, partnered with us to solve several...
The NewsWhip Pulse Episode 1 Recap
Last Friday we hosted our first edition of The NewsWhip Pulse, our new biweekly webinar series in which we look at emerging trends, and hear from some distinguished guests in the media and PR industries. This week began with two of our own, as our CEO and founder...
Sustainability & Success: The new role of business in today’s environmental debate
Last week 181 CEOs from the Business Roundtable, a 47 year old association focused on advocating policies to strengthen the economic interests of US corporations, signed a historic pledge that could change the relationship between business and the environment. Signed...
The surprising success of the Nike and Gillette ads, in six charts
Gillette received a lot of press for their ‘Best a Man Can Be?’ campaign. We looked at the data to see if the campaign should be seen as a success for the brand. Gillette released its now-infamous #metoo ad, and it was a wild two weeks or so of controversy...
Interview: How ESPN Deportes uses social data to create unique content
How can sports publishers build a following that’s as loyal to them as to their favorite teams? We talk to ESPN Deportes’ Editorial Director to find out. Being a sports fanatic from Philadelphia (sorry), the ESPN brand has been deeply rooted in my life...
Print’s not dead. How Hearst is using social to power-up its papers.
The Newspaper business is dead? Don’t tell that to Hearst. NewsWhip’s Global CRO Brett Lofgren discussed the future of “print” in an interview with President of Hearst Newspapers Digital Media, Robertson Barrett. In the age of digital, how are...
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