by Brett Lofgren | Dec 21, 2022 | Brands
It’s been a busy year for brand coverage, with what feels like years worth of media packed into 12 short months. In this blog, analyzing the top brand stories from 2022, we’re going to share the dominant brands, themes and voices driving public engagement. Before we...
by Brett Lofgren | Nov 3, 2021 | Brands
We’re most of the way through the year now, and we decided it’s about time to start getting retrospective as we plan for 2022. With that in mind, we looked back at the year to identify the top stories about brands and see what lessons we could draw from them. Here’s...
by Brett Lofgren | Oct 26, 2021 | Case Study
When I think of Disney, I think of stories about heroes, villains, music, and happily ever after. Clearly, there is a successful strategy in place. And as October 1st marked the 50th anniversary of the Walt Disney World Resort, we wanted to check in with our friend...
by Brett Lofgren | May 25, 2021 | Brands, Case Study
This week, we had the chance to sit down with Aynat Ravin, the Head of M Live — Marriott’s award-winning Real-Time Command Center. M Live combines the worlds of data and creative, and their efforts have enabled Marriott to attract and engage consumers around the...
by Brett Lofgren | Mar 24, 2021 | Sustainability
In 2019, the Business Roundtable signed a historic pledge that tethered the relationship between companies, CEO’s, and climate change. Thirty days later, unimpressed by the sustainability-related goals previously espoused by major corporations, nearly 8 million people...
by Brett Lofgren | Nov 13, 2020 | Communications & PR, Case Study
We recently sat down with Jaclyn Ruelle of The Martin Agency to learn more about Martin’s Cultural Impact Lab and to understand brand influence on culture today. As Managing Director of this new initiative, Jaclyn’s focus is to build a cultural engagement and earned...
by Brett Lofgren | Oct 23, 2020 | Case Study
Earlier this year NewsWhip was fortunate enough to add Hill+Knowlton Strategies in Singapore as a new client.  David Soutoul, who is responsible for leading data and innovation projects across their regional hub in Asia, partnered with us to solve several...
by Brett Lofgren | Aug 18, 2020 | Webinar recap
Last Friday we hosted our first edition of The NewsWhip Pulse, our new biweekly webinar series in which we look at emerging trends, and hear from some distinguished guests in the media and PR industries. This week began with two of our own, as our CEO and founder...
by Brett Lofgren | Aug 29, 2019 | Brands, Communications & PR, Sustainability
Last week 181 CEOs from the Business Roundtable, a 47 year old association focused on advocating policies to strengthen the economic interests of US corporations, signed a historic pledge that could change the relationship between business and the environment. Signed...
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