Today we’re excited to announce the launch of our new Highlights feature, which is now available in NewsWhip Spike.
With this feature, NewsWhip is taking real-time media monitoring to the next level with real-time insights.
Here’s what you can expect.
Introducing: The Highlights feature
Highlights takes the grunt work out of data analysis by automatically analyzing billions of data points in real time and identifying the most important insights you need to know about; saving you time, making sure you never miss an important story and helping you make more informed decisions.
Highlights will offer Spike users automated insights into two aspects of coverage, the change in interest, and peaks detection.
The Change-in-Interest Highlight
Change in interest applies to how much interest has changed in a given search.
For ongoing monitoring, the change in interest highlight helps you see how, and where, interest has changed in your dashboard.
It can help you answer questions like:
- Is interest higher or lower than yesterday?
- Has there been a significant change in interest?
- Which networks have changed the most?
The above example shows the interest in Dunkin’ Donuts which had a big Super Bowl commercial with Ben Affleck air this month. If we compare interest with the previous month, we can see just how much interest has changed at a glance without having to calculate it all manually.
Under the hood, this Highlight works in a three-step process:
- It checks the interest in the specified topic across each network for a given period
- It compares it with the previous period
- It summarizes the most significant changes
This gives our users instant insight into what has changed in their searches compared to the previous period and makes ongoing monitoring of topics and/or brands even easier. The Change-In-Interest Highlight works across the entire dashboard to check the public and media interest and summarize the most important changes.
By saving you time in figuring out what’s changed, you can focus your time on understanding the reason behind the change, and how best to strategically respond.
Peaks highlight
While the Change-in-Interest highlight is perhaps most useful for the monitoring use case, the Peaks Highlight is built for analyzing topics or events over longer periods. This feature helps you to quickly understand the events that caused significant peaks in public and media interest.
When you load a dashboard with a compatible Timeline widget, the Peaks Highlight:
- Finds the four largest peaks
- Checks for explanations for each peak
- Summarizes as highlights
The above example shows this in action with car recalls, of which there has been a number in the last month. The Peaks Highlight automatically detects three of the recalls that have caused the most attention from the public, and the articles that drove that interest. In this particular example, we can see recalls from Toyota, Ford, and Tesla, with Tesla being by far the biggest spike in interest of the three.
In short, the Peaks Highlight allows users to quickly see where public interest about any issue spiked, and also what drove that interest behind it, allowing you to quickly summarize the coverage that has moved the needle in a given period to stakeholders and in your own reporting.
Both Change-in-Interest and Peaks Highlights are shareable, allowing you to copy and disseminate them as needed to show a snapshot of what’s happening in your monitoring and research projects.
We hope you’ll find that these Highlights make using Spike an even more seamless experience, and help you uncover insights in record time.
If you’d like to hear more about Highlights or any of our other coming features, book a time to chat with us here.
