NewsWhip partners with Snapchat

July 17, 2018

Written by NewsWhip
Snapchat NewsWhip

Social media seems to move at the speed of light. How can publishers and communicators keep up with the tidal wave of content from users, and the latest topics and events catching their interest?

To help solve an essential piece of this puzzle, we’re excited to announce our newest partnership with Snap Inc.

Our partnership will unlock the power of this unique platform, bringing a never-before-seen look into Snapchat content right to your fingertips.

“With millions of events breaking daily across multiple platforms, journalists and other creative influencers need NewsWhip’s prediction tools to discover which stories really matter,” said Brett Lofgren, NewsWhip’s President and CRO.

“Prior to today, nobody’s had access to this level of Snapchat content, so these creators have been missing the stories and events that matter to an entire generation.”

In NewsWhip Spike, Snapchat content will be presented through a social search tool, providing a window into what’s happening on Snapchat:

Official Accounts: See what celebrities, politicians, and all official accounts are doing on Snapchat.

Snapchat Stories: Real-time tracking of the top Snapchat Stories, from breaking incidents to concerts and sporting events, from around the world.

Snapchat Search: Search all public snaps to see how the public is reacting to an given topic, event, or trend.

On average, 3 billion Snaps are created every day. The average daily user of Snapchat creates more than 20 Snaps per day and active users visit the app 25 times every day. 10 billion mobile videos are now viewed daily on Snapchat, rivaling Facebook in terms of user engagement.

For reaching Gen Z, Snapchat is a key part of their lexicon. According to Pew Research, 78 percent of 18 to 24-year-olds use Snapchat, and 71 percent of these users visit the platform multiple times per day.

“Snapchat’s cameras are now used by more than 190 million people globally, regularly creating the most valuable user-generated content during breaking news situations, major sporting or entertainment events, or other cultural moments,” said Rahul Chopra, the Head of Stories Everywhere at Snap Inc.

“These new distribution partnerships will build on existing initiatives Snap has been working on in recent months to bring this content into the world, and better support the needs of media organizations who want to use it.”

Stay tuned and we’ll let you know as soon as this feature is live. We look forward to bringing you this new look into how social users are capturing and talking about events, trends, and topics.

You can request early access to Snapchat content here.

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