For the first time, we look at Facebook share data for major publishers in three non-English language countries – Spain, France and Germany.
Every day in Spike, we see extensive sharing from numerous countries, with content in different languages.
The data we publish in our monthly rankings are based solely on English language sites only, so the top 25 usually ends up being dominated by US and UK sites.
Today, for the first time, taking a look at the social performance of sites from non-English language markets. To gather this data, we looked at data from Spike for the Facebook shares for three leading sites from each country. The date range we used was November 4 to December 4. As usual, only shares for stories published during that time are taken into account.
Important: The sites that we chose are not strictly the three biggest sites in each country. They’re a selection of some of the best-known names in digital media.
First up, Spain.
Spain – El Pais, Publico and 20Minutos
Of the three Spanish sites we surveyed, flagship site El Pais is well out in front, with almost 1.2 million shares over the last 30 days. In total, they had over 4.78 million Facebook interactions for the month. That wouldn’t be enough to put them in our overall top 25 publishers, but it’s a very strong effort. The most-shared story of the three was El Pais’ coverage of the eviction of an 85-year-old woman. The story picked up over 38,300 Facebook shares in total. Here’s the full interaction breakdown, for November 4 to December 4.
Of the three countries that we reviewed for this post, El Pais and Publico have the most shares. It’s probable that these sites also have significant numbers of readers in other Spanish-speaking countries, boosting their overall reach.
France – Le Monde, L’Equipe and Le Huffington Post
We looked at two traditional staples of French news stands – paper of record Le Monde, and renowned sports authority L’Equipe. We also looked at the share figures of the Huffington Post’s French edition, which launched in early 2012. These were how the three stacked up in terms of Facebook shares between November 4 and December 4:
Germany – BILD, Der Spiegel, Süddeutsche Zeitung
For Germany, we looked at the shares of tabloid site BILD, and well-known news site Der Spiegel and Süddeutsche Zeitung.
For these German sites, the share rates are lower than the French and Spanish sites. Bild is out in front, with its mix of celebrity gossip and news, while there isn’t a whole lot separating the other two sites.
For comparison, these were the top 25 most-shared Facebook publishers (English language only) during October:
We’ll be unveiling the biggest Twitter and Facebook publishers of November on the blog later this week.
We hope to look at a wider variety of language sites in the future, so be sure to subscribe to the blog for updates. If you’re interested in using any of this data, drop us an email, or reach out to us on Twitter, and we’ll get back to you as soon as we can.
How do we know all this?
We compiled our data using Spike, which tracks the content that people are sharing and engaging with in real time. It’s used by some of the world’s leading digital newsrooms and content creators. Spike gives a real-time view of the stories engaging readers in over 25 different countries and regions. There’s a free trial for new users.