The Biggest Facebook Publishers of February 2014

It’s time for our monthly social rankings – who’s ahead, who’s dropped off, and who’s new? 

Here are the top 10 Facebook publishers of last month, ranked by total shares of articles published during February:

February Facebook Top 10


As you can see, BuzzFeed simply grow and grow. Just last month we were marvelling at their breaking of the 40m mark for combined Facebook interactions. In February, they went further again to break the 50m mark – despite it being a shorter month.

For the second month in a row, BuzzFeed’s biggest stories were again quizzes. Scanning through their biggest stories of the month, there’s little else in the way of competition. Quizzes have completely eclipsed listicles, at least for now.

The gap between BuzzFeed and the Huffington Post has never been as great, while the fall-off to the rest of the top ten is even bigger. Many publishers, including the Guardian and the New York Times did very well, with increases in share counts, despite February being the shortest month of the year.

However, it wasn’t enough to match the sheer volume of BuzzFeed’s shares.

Last month, there was plenty of speculation regarding Upworthy and the effect of Facebook’s algorithm change on its traffic and an apparent drop-off in traffic and shares when compared to November 2013.

At a SXSW panel in Austin last week, site co-founder Eli Pariser said he wasn’t worried about the potential effect that Facebook’s algorithm changes might have on Upworthy’s share levels.

Our February stats seem to lend this more credence. Upworthy had a stronger February, with around 2m extra Facebook engagements when compared to January. Meanwhile, Viral Nova, who hit a dizzying high of third place overall last month, fell back slightly to come in seventh place overall, two spots below Upworthy. If anything, the flux seen in the positions of these two sites shows the changing nature of the publisher rankings, month on month.

Further down the list, there were strong gains for publishers including Elite Daily and the Washington Post, but most did not match or improve on their overall figures for January.

As ever, feel free to download and play around with our data to see what conclusions you come to yourself. We’ll be back with Twitter and LinkedIn analysis soon.

Questions? Comments? Requests? Let us know on Twitter, @newswhip.

We compiled our data using Spike, which tracks the content that people are sharing and engaging with in real time. It’s used by some of the world’s leading digital newsrooms (including the BBC, the Huffington Post and News Corp). If you want to get ahead of trending content in your niche, there’s a free trial for new users.

NewsWhip gathers its data from Spike, our professional platform that monitors the social distribution of news. While we strive for complete coverage, sometimes we will miss some content for some publishers. If it looks to you like we’re missing something or have our numbers wrong, drop us a line.

NB: For February 2014 we had coverage of Metro.co.uk for only 2 weeks of the month.
  • The Biggest Facebook Publishers of February 2014 – We’re baaaack. http://t.co/Uydg4fFRlY via @newswhip

  • The Biggest Facebook Publishers of February 2014 (looks like Upworthy is rebounding) http://t.co/OqL0PAKgrj

    • “Building Our Own Media” a good idea but “Our Own Media” can only be built upon the solid foundation of a refdeined “ideology of Western Civilization”.Obviously there is something fundamentally wrong with the ideology of Western Civilization, or else it would not be having such a hard time standing up to the Left and Islam.If Western Civilization does not contain within itself the seeds of it’s own destruction, then at least it has flaws that make it so difficult to deal with the developments of the last hundred years, modern transportation that allows the populations of whole countries to be replaced so easily, modern communications that allow evil ideologies to sweep the globe in seconds, modern organizations that allow democracies and cultures that have been built up over thousands of years to be co-opted by unelected, unaccountable, semi-secret organizations, these are some of the fundamental forces of the modern world that Western Civilization hasn’t yet evolved to survive.Come up with the redefinition of Western Civilization that will inspire men more than the false promises of Islam or Marxism then our own media will have a message that will be successful.The search for that redefinition of Western Civilization is what keeps me coming back to Sultan Knish and similar blogs.

    • I eagerly got a copy of Simple Things the day it came out and was relaly disappointed. It seemed to have no direction once I opened it… I remember there was an article about Berlin, one about some cheese seller, can’t remember what else now. Didn’t seem to suit its title and I can’t see myself buying it again.

  • Here’s that @BuzzFeed social data that @lukelewis just spoke about at #Polis14: http://t.co/hfHmXyzsHL http://t.co/vvc9tesuYq

    • We have seen glimpses of the Left Wing Media reorpting truth when absolutely necessary. We need to prey on that. If the Left Wing Media no longer has Republicans to blame for all of the Country’s problems, then in order to protect themselves they will need to report the truth.See the left is a bunch of Collectivists, and currently the country isn’t one big Collective, they are made up of many smaller Collectives that sometimes line up. This was the downfall of the TEA Party; they were trying to jump into the Collectivist game by becoming a Collective that wasn’t symbiotic with the other Left Wing Collectives. As Daniel illustrated last week, you can’t out Liberal a Liberal. So we need to expose the truth. Rather than attempting to create a movement within the movement, we should instead be focused on capturing the movement and shifting it towards our proper direction. The best way to do this remains allowing all the young Liberals who fell victim to Cult Like recruiters in the Left Wing Universities, live with the effects of Liberalism. Show them the flaws by making them live with the consequences of the flaws. These young Liberals are too young to remember Carter or FDR, so all they know is W and maybe HW, and their parents tell them about Reagan. But they really never lived in those days; all they know is what Liberals tell them. So let the Liberal Media continue to tell them that this Collectivist twaddle is what will save the country. And, as we know, when it fails, the Left Wing Media for purposes of self preservation will be forced to stop blaming Republicans for every Obama mistake, and report the truth. Thus, we will take the media back, and eventually the country. They made the bed, they should lie in it.

    • I can’t blame the Republicans for picking up the slack; DOMA was pssead with bipartisan support by a large majority in the mid 90 s. Even though I’m pretty sure there is precedent for not defending federal law, I don’t think it is right when it was a law pssead by representatives of the people, without having a new bill introduced. It seems like it averts the will of the people.

  • .@assignmentdesk1 Sorry 50 FB engagements not shares. Likes + shares + comments. CNN=#6 on the list http://t.co/d1apsUd6e7

    • I agree with 99.8 percent of your arictle with a couple of exceptions.” That is what made the Tea Party work. It is the only thing that has any hope of revitalizing the Republican Party and the right.”I don’t think the Tea Party is working at all. IMHO many people associated with the group are simply too abrasive. That is a major turn off. The left also resorts to that as well. So where are conservatives who simply are not and never will be abrasive turn?Is there a place for us in the Tea Party or some other party? Unaffliated with a group but who share conservative views?Because the left pretty much has the masses in their grips they don’t really seem to resort to conintelpro like tactics that I can see. I’ve seen it online and it isn’t pretty.Also, there must be some common ground with the left on issues of importance. Right now the gun issue is on the table and the subject of a great deal of shouting and arguing. Meanwhile, as the left wants to ban guns another issue is brewing under the media radar–banning cameras. Cameras have become the new “guns” so to speak.Just do an Internet search of government and photography and how the gov’t views journalists in general and photogs in particular. It’s downright scary. See how the gov’t is now viewing journalists not citing liberal or conservative.That should be a source of common ground with the left or at least liberals who value freedom of the press and expression, which again IMHO, is thought freedom. Liberals and Conservatives should be together on this.The left is discussing this and as far as I can tell the right is ignorant of it. Wouldn’t it be good to take an issue important to the left (gun control and media oppression) and report on the issues from a conservative perspective as well? Wouldn’t this act as a bridge to sort of make liberal leaning people view control in another way if the see the comparision between gun control and camera control?First they came for the guns.Then they came for the camerasThen…what then?Keliata

    • Daniel, a few issues.1. Time maagnize was once right wing, what would prevent key portions of this consensus you propose from going rogue and joining the Leftist consensus like Time did?2. A major news network can be truly right wing and be a consensus generator. Sun News in Canada is a perfect example of pushing the general consensus to the right. Though a big part of that success was taking Leftist tactics to push the mainstream to the right. Maybe a harder right version of Fox that was truly hostile to Islam could accomplish the same in the USA.3. The Obama administration has been flirting with enacting internet regulation. If this took place wouldnt any right wing consensus machine be shut down before it could mature?4. The overwhelming majority of Thought leaders, and consensus building industries are completely under Leftist control, from the media to fashion to the Judiciary, and anyone who wants to become leaders in those industries must have the same views. How can we generate thought leaders who would have more right wing opions on a mass scale?

  • The Biggest Facebook Publishers of February 2014 http://t.co/EAyJcHjAtI via @newswhip

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