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Sephora's Winning Formula: Highly Relevant Personalized Data

How can omni-channel retailers best differentiate themselves from their myriad competitors? The answer seems to be by delivering great customer experiences at every touch point that are highly personalized and based on relevant data. One of best examples of putting this strategy into practice is Sephora. The company has built [...]

forbes.com

6 hrs ago

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forbes.com

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Seth's Blog: Without a keyboard

When the masses only connect to the net without a keyboard, who will be left to change the world? It is possible but unlikely that someone will write a great novel on a tablet. You can't create the spreadsheet that...

typepad.com

16 hrs ago

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typepad.com

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Southwest Airlines Understands the Heart of Marketing is Experience

VideoSouthwest Airlines recently launched new branding for the airline. It’s snappier and more refined, yet still reflective of a colorful Southwest. One thing stands out. The heart is now more prominent in the branding. Perhaps the biggest and most unique reflection of this is a large heart painted on the [...]

forbes.com

10 hrs ago

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forbes.com

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